|
发表于 2025-7-10 20:51:57
|
显示全部楼层
五、合作内容 Collaboration Contents
1.整体招商策划并执行:基于山塘四期的资源禀赋,系统谋划项目整体的业态类型和主要构成,编制涵盖业态规划、空间活化、品牌营销等的综合性招商方案,并分阶段予以落地实施,完成品牌量级、入驻率、租金收益、传播度等各项招商指标。2. 街区运营管理:提出行之有效的全周期文旅商运营机制并投入运行。负责山塘四期的日常运营管理,包括招商、市场推广、客户服务、安全保障等内容。1.Overall investment promotion planning and execution: Based on the resource endowments of Shantang Phase IV, systematically design the overall business types and composition of the project, formulate a comprehensive investment promotion plan covering business type design, space activation, brand marketing, etc., and implement it in phases to achieve various investment promotion indicators such as brand level, occupancy rate, rental income, and popularity.2.Street operation and management: Propose and implement an effective full-cycle cultural-commercial-tourism operation mechanism. Oversee daily operation and management of Shantang Phase IV, including investment promotion, marketing, customer service, safety assurance and other aspects.
六、应征人资格要求
Qualification requirements for applicants
1.合作单位应为从事文商旅运营的合法注册的法人实体,或由合法注册的法人实体组成的项目联合体。2.有文旅策划、商业运营、城市更新方面的资深经验(主体公司成立5年以上、注册资本金不低于100万元),具备同类的大型文旅项目成功案例,能够提供创新的招商方案、广泛的品牌资源和高效的运营管理服务。3.熟悉苏州在地文化,有良好的市场开拓能力及资源整合能力。团队专业人士充足,响应与执行力突出。4.申请人须保证对其提供的作品有完整著作权。5.联合体共同投稿的,联合体各方之间应当签订共同投稿协议,明确各方的责任和义务,并确定申请牵头人。联合体各方在本次征集活动中以个人名义单独投稿或者参加其他联合体投稿的,相关投稿均无效。1. The cooperating entity shall be legally registered corporate entities engaged in cultural-commercial-tourism operations, or a project consortium composed of such entities. 2. It shall have extensive experience in cultural and tourism planning, commercial operation and urban renewal (with the main company having been established for more than 5 years with a registered capital of no less than 1 million yuan). It shall also have successful cases of similar large-scale cultural and tourism projects, and be capable of providing innovative investment promotion plans, extensive brand resources and efficient operation management services.  3. It shall deeply understand Suzhou's local culture, and possess strong market development and resource integration capabilities. The team shall have sufficient professional staff with exceptional responsiveness and execution capacity.4. Applicants must guarantee originality of their submissions. 5. Consortium members must sign a joint participation agreement clarifying responsibilities and designating a lead applicant. If any consortium member submits proposals individually under their own name or participates in submissions by other consortia in this solicitation, all related submissions shall be deemed invalid. |
|